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About Me 

Brian Saldivar

LONG BEACH, CALIFORNIA

I am a multidisciplinary design lead and Associate Creative Director based in Long Beach California with over 20 years of agency experience leading campaigns across branding, advertising, hospitality, real estate, healthcare, and lifestyle. For the past 14 years at Paolucci Salling & Martin, I’ve been trusted as a creative lead for brands including Redondo Beach Tourism, Torrance Memorial Medical Center, New Home Co., Greenland USA, ETCO Homes, Chevron, Terranea Resort, and Mexico Tourism.

My approach is hands-on and collaborative—I believe the best creative is built shoulder to shoulder with teams and clients. I lead by example, balancing high-level brand strategy with meticulous craft to ensure every project delivers clarity, impact, and measurable results.

Over my career, I’ve helped shape brand storytelling across industries, from the award-winning 360 Vodka brand at McCormick Distilling to theatrical and non-profit campaigns for Beckman Coulter, Special Olympics Southern California, Hotel Nikko SF, and the Charlize Theron Africa Outreach Project. I’ve also contributed to internal creative work for Adidas and led the initial branding for DSTRKT LAB, an emerging wearable fitness tech company.

I thrive on building trust through creativity—mentoring designers, guiding teams, and pushing ideas to live across traditional, digital, and social channels. Whether it’s launching a new resort identity, refining a hospital’s message of care, or developing integrated campaigns for global lifestyle brands, my goal is always the same: to design work that moves people, strengthens brands, and inspires connection.

ABOUT ME

briansaldivar@me.com

If you are interested in a new project, collaboration, or a reason to get a beer don't hesitate to shoot me an email.